Privacy Policy Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from the “Site”.

Personal Information we collect

When you visit the Site we automatically collect certain information about your device including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the Site we collect information about the individual web pages or products that you view, which websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies visit

  • Log Files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web BeaconsTags and Pixels are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site we collect certain information from you including your name, billing address, shipping address, payment information (including credit card number), email address and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your Personal Information?

We use the Device Information that we collect, in particular your IP address, to help us screen for potential risk and fraud and more generally to improve and optimize the Site e.g. by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

We use the Order Information that we collect to fulfill any orders placed through the Site. This includes processing your payment, arranging shipping and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to communicate with you about your order, screen orders for potential fraud and for subscribers, to provide you with information or advertising relating to our products or services.

Sharing your Personal Information

We share your Personal Information with third parties to help us run the Site as described above. For example, we use Shopify to power our online store.

You can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site.

You can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Do Not Track

Please note that we do not alter the Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated or deleted. If you would like to exercise this right please contact us through the contact information below. Please note that we process your information in order to fulfill contracts we might have with you e.g. if you make an order through the Site or to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe including to Canada and the United States.

Data retention

When you place an order through the Site we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to for example reflect changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For questions, more information about our privacy practices or if you want to make a complaint please email:

or write to:

48 Landseer Road
NG25 0LZ
United Kingdom